How a Calgary daycare tracked 237 leads and 121 tours.
Real-world results from a Calgary childcare centre, showing how search marketing, website visibility, parent inquiries and tour bookings come together across the enrollment journey.
Turn online visibility into real enrollment opportunities.
When parents search for childcare, your centre needs to stand out, make a strong first impression and make it easy to enquire or schedule a visit.
This Calgary centre brings together search advertising, website analytics, parent inquiry tracking and tour scheduling to understand how families move from discovery to the next step.
The takeaway: effective daycare marketing goes beyond clicks. It connects visibility to inquiries, tours and the enrollment pipeline.
A clearer path from search to tour.
Bring marketing, parent inquiries and tour scheduling together in one measurable process.
Get discovered
Reach families searching for infant, toddler, preschool and general childcare through targeted search campaigns and local visibility.
Capture parent interest
Make it easy for prospective families to enquire, ask questions and book a tour through clear landing pages and convenient scheduling.
Track the pipeline
Follow inquiries through to tours and enrollment decisions so you can identify opportunities to improve conversion.
Real data. Real workflows. Practical insights.
A closer look at the reporting and systems used to understand daycare marketing performance.
Analytics reveals where families are discovering the centre, with Google accounting for approximately 65% of users in the reported source breakdown.
Website analytics
A convenient scheduling process turns parent interest into a clear next step and helps the team manage tour appointments.
Tour scheduling
Campaign reporting tracks engagement, click-through rate and cost per click across selected Search ad groups.
Paid search
Track enrollment status and recorded lead sources in one operational view, helping identify which channels contribute to the centre's growth.
Enrollment trackingA marketing system built around the way childcare centres grow.
Mavvy helps childcare operators improve their visibility, generate parent inquiries and create a clearer path from first search to booked tour.
The focus is practical: find opportunities, improve the journey, track the outcomes and prioritize the work most likely to move enrollment forward.
Be found by local families
Google Search, Google Business Profile, local SEO and Microsoft search opportunities.
Turn interest into tours
Clear landing pages, inquiry capture, convenient scheduling and structured follow-up.
Make better growth decisions
Understand your leads, tours and enrollment pipeline with reporting tied to business goals.
Have spaces to fill?
Let's look at how parents find your centre, how many turn into tour bookings, and where you can improve your enrollment funnel.